Thursday, November 4, 2010

Kinect Low Stock A Marketing Tool, Or No Hope

Posted by Lavish On 2:46 AM 0 comments

 

PlayStation Move has recently released and during the first few weeks it was hard to get our hands on one. Being sold out everywhere, Sony noted they are trying to keep up with demand, but the units are selling extremely well. After all I havent seen a single person be disapointed with it around me. Well stock seems to be better now, and the unit is still selling pretty well.

Going further into it, retailers are noting Move is actually selling better than Kinect. ShopTo.net are noting "

“Unfortunately stock allocation for launch day has dampened the sales of Kinect for us and many other retailers meaning we cant promote it as much as we would like.

“The best way to get hold of Kinect at the moment is to order one of the console and Kinect bundles." 

So does this come down to the "Nintendo Plan" as we like to call it. Keep stock low, make people want it because its not there, then use that as a marketing tool for the holidays? Even Sony noted Move may be in short supply this holiday season. Either way I see this as good news for Sony.

source

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