Ubisoft Partner with LOVEFiLM For AR Marketing Campaign

Ubisoft Partner with LOVEFiLM For AR Marketing Campaign

 

LOVEFiLM has joined forces with leading international games publisher Ubisoft, offering its members a chance to watch the new trailer of the latest and third instalment of the hugely successful gaming franchise, Assassin's Creed Brotherhood, through augmented reality (AR) - a media first for both companies.

For the first time LOVEFiLM, Europe's largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, has created a run of 350 thousand Assassin's Creed Brotherhood themed envelopes that carry an embedded AR code to give gamers an even higher level of interaction with LOVEFiLM's service - envelopes will be delivered directly to members letterboxes and visitors to the site can download and print-off a digital version.

The innovative envelopes were developed by technology specialists Crossplatform TV- experts in AR, Digital Out Of Home (DOOH), Web TV and Mobile.

Online promotion for the game, which is available on PS3T, XBOX 360 and PC formats, centres around the bespoke Assassin's Creed Brotherhood microsite (www.lovefilm.com/brotherhood). It provides fans with a synopsis and visuals of the game and the chance to vote for the Ultimate Film Assassin.

Dionne Georgiou, Media Sales Team Manager for LOVEFiLM commented:

"The Assassin's Creed series is a hugely popular gaming franchise, and we're excited to be working in partnership with Ubisoft and Crossplatform TV to offer our members an even higher level of interaction with the new game via augmented reality envelopes. It is certain to do justice to such a highly regarded game."

Jan Sanghera, Senior Product Manager for Ubisoft commented:

"With a gaming title that is as visually immersive as it is engaging, it's a great opportunity for us to work with LOVEFiLM on the launch of Assassin's Creed Brotherhood. LOVEFiLM acts as the perfect platform for us to spread the Assassin's Creed message to a wide base of entertainment lovers as well as gamers."

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Kinect Low Stock A Marketing Tool, Or No Hope

Kinect Low Stock A Marketing Tool, Or No Hope

 

PlayStation Move has recently released and during the first few weeks it was hard to get our hands on one. Being sold out everywhere, Sony noted they are trying to keep up with demand, but the units are selling extremely well. After all I havent seen a single person be disapointed with it around me. Well stock seems to be better now, and the unit is still selling pretty well.

Going further into it, retailers are noting Move is actually selling better than Kinect. ShopTo.net are noting "

“Unfortunately stock allocation for launch day has dampened the sales of Kinect for us and many other retailers meaning we cant promote it as much as we would like.

“The best way to get hold of Kinect at the moment is to order one of the console and Kinect bundles." 

So does this come down to the "Nintendo Plan" as we like to call it. Keep stock low, make people want it because its not there, then use that as a marketing tool for the holidays? Even Sony noted Move may be in short supply this holiday season. Either way I see this as good news for Sony.

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